Non-Profit ::
Cancer Support Community

Wellspring’s mission is to offer a warm and welcoming community for cancer patients, survivors, and the people who care about them. Their comprehensive range of support programs and services aim to improve the quality of their members’ lives, and show that no one has to face cancer alone.

Once a year, cancer survivors and their loved ones don colourful toupees to represent all types of cancer, and raise money for Wellspring and all the amazing work they do in our community. OMG created the branding, website, and marketing materials to help make this idea a reality.

In addition to Toupee for a Day, OMG has also assisted Wellspring with the website, marketing collateral, and event materials for triWELLathon—an annual “wellness triathlon” aimed at raising funds for Wellspring’s programs and resources for those living with cancer.


OMG designed a variety of marketing materials for promoting Wellspring Calgary’s events, including school and pledge kits, highway banners, magazine advertisements, and web banners. Design-wise, these ads were optimized for each individual media vehicle, while utilizing a unique colour scheme and design concept for easy recognition and consistency across all platforms. The websites for Wellspring’s Toupee for a Day and triWELLathon utilize Wellspring Calgary’s brand colour scheme, which tie the site together and create consistency across all the pages.