SOAR Program ::
Shell’s SOAR program required a logo and brochure that highlighted being proactive in ensuring a safe work environment for all. The branding ties together Shell’s established brand while also representing the swift, action-oriented nature of SOAR.
The logo for SOAR utilizes the symbolism of an eagle swooping down. This action-oriented imagery creates a feeling of heightened awareness and vigilance, complementing the message of the SOAR program.
The brochures utilize Shell’s logo and familiar brand colours, putting the focus on SOAR’s important safety message. The design is straightforward, and maximizes a basic colour scheme and readable font for full impact.