Google Penalizing Non-Mobile Websites
As of April 21st, Google has reworked its algorithm for search results on mobile devices. This new algorithm favours websites that are designed for viewing on smartphones, as opposed to sites that are not mobile-friendly. As the developer of Android, Google is the leading mobile platform developer in the world—it makes sense that they would promote the advancement of mobile development.
Combined with the increasing dependence of users on mobile devices for information and comparison shopping, mobile-friendly websites are the next fundamental need for businesses. According to a survey by Google, 48% of users say that if a site does not work well on their smartphone, it makes feel as though the company did not care about their business.
Make sure you aren’t frustrating your current customers or losing potential clients, by ensuring that you have an easily navigable and readable website. Follow our guide below, to check whether or not your website is optimized for mobile use.
First, is your website mobile-friendly?
Test your website on Google.
- Visit Google’s Mobile-Friendly Testing page on your desktop or mobile: bit.ly/GoogleMTest (not case-sensitive)
- Enter a URL from one of your website’s pages, such as the homepage, into the box.
- Wait for Google to finish analyzing the page.
If your website is mobile-friendly, Google will return these results:
If your website is not mobile-friendly, you will want to consider looking into developing a mobile version of your website.
Now, even if your website is mobile-friendly, you will want to check whether or not it is optimized for use on mobile. For example, many sites may be mobile-friendly, but their images are not compressed for faster loading on mobile devices.
Test your mobile page speed.
On your desktop or mobile, visit Google’s PageSpeed Testing page: bit.ly/GoogleSTest (not case-sensitive)
Enter a URL from one of your website’s pages, such as the homepage, into the box.
Wait for Google to finish analyzing the page.
Using Google itself, as an example, your results will look something like this:
Don’t panic if your mobile website returns meagre results—as you can see, even Google isn’t perfect. However, this will give you insight into where you can improve user experience. According to SEOcial, 66% of smartphone and tablet users are frustrated with page load times, and 16% say that “if a page loads too slowly, we give up.” As a company, you may see how customers are easily directed to a competitor, simply by tapping “back” to the search results, and scrolling down.
Many companies were, and are, already prepared for Google’s changes. Don’t get left behind and ensure that you’ve got a mobile website that is designed intuitively for your current customers to use, and to continue attracting new business.